Lighting Design Magazine
Visual identity – Identity system

Brand identity is most impactful when it relays the energy of its subject. By balancing precision with expression, our identity system for Lighting Design Magazine achieves just that. Keeping discerning readers interested requires authoritative presence, cinematic sensibility, and flexibility to inhabit different spaces. With its resilient, modular components, our toolkit borrows heuristics from architectural lighting. Diffusion and dynamic motion construct a creative—yet controlled—environment.