Turning ideas into actions: how words add direction and purpose

Milkplan
Branding 360°

Strategy Visual identity Tone of Voice Corporate Photoshoot Editorial Design Brand Expression Art Direction Rebranding Website

High-quality visuals are vital to brand performance, but even the strongest identity will unravel when behavior can’t back it up. After investing in visual identity upgrades together with us, Milkplan wanted to harness the momentum and move its value chain forward. The spirit channeled through their new logo translated perfectly into a set of likable traits and tonalities. To us it was clear that Milkplan could adopt a persona others would follow to fresh pastures.

With a brand presence in more than 100 countries, Milkplan is a 21^st-century success story. As part of Greece’s world-class dairy industry, the agritech innovators have built a culture of collaboration and optimization that lets them outmaneuver larger, less enterprising rivals.

After a bold brand revamp, Milkplan wanted its new identity to be more than skin-deep. To engage affiliates and agencies, it needed to project a persona and voice in line with its values.

Effective brand expression relies on actions as well as appearances. We relished the prospect of our research and design insights becoming more integral to Milkplan’s day-to-day conduct.

The Communication Roadmap is a special service that aligns messaging with brand values and vision. Locking down key ideas adds purpose and helps brands to focus their creative effort.

Through workshop sessions with Milkplan, we learned about key stakeholders’ objectives and motivators. Identifying dairy farmers’ deep need for independence provided invaluable guidance.

By auditing and augmenting, we help brands refine their sense of self and their place in culture. Setting standards of conduct and tone helps achieve international and internal alignment.